April 16, 2013
by Creative Services
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We’d like to know a little more about you. Many thanks to Google Analytics for their Audience Overview. Here’s a little something from our stats that jumps off the page. In the past year, over 11% of visits to the … Continue reading
April 11, 2013
by Creative Services
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We’re strong proponents of the “content is king” mantra for higher ed websites. But, if reading our content is cumbersome on smaller screens will we miss an opportunity to make a connection? Enter responsive design. It’s new. It’s exciting. You … Continue reading
April 1, 2013
by Creative Services
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While related links, listboxes and widgets can be powerful tools for presenting your content, the right-hand column of your page should never be longer than the center area. Wrangling your right column may require some tough decisions. There will come … Continue reading
March 11, 2013
by Creative Services
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Once you’ve completed your edits and have published, be sure to go check them out on your live site. Sounds silly, right? Don’t laugh! Really. You may be surprised how many common errors can be caught right away with a … Continue reading
November 9, 2012
by Creative Services
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…to do a lot of things, actually. But I’m thinking about what goes into presenting a unified web presence. On a site of over 50,000 pages. Maintained by nearly 1000 web editors. One piece of this puzzle is training. Since … Continue reading
October 26, 2012
by Creative Services
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The built-in Cascade editor works well for basic adjustments, but here are a couple reasons why we recommend using an external editor to touch up your images before loading them into Cascade. 1) Resizing and adjusting an image before uploading … Continue reading
September 26, 2012
by Creative Services
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With recent updates to support blog and Twitter feeds, listboxes can provide a window into engaging and dynamic content on any page. Just remember in your haste to use them, making a listbox “live” requires you to publish both the … Continue reading
September 13, 2012
by Creative Services
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So you’ve set up the framework for your page, placing it in the appropriate spot on your site, giving it a readable URL and meaningful title, and filling in the description metatag. Next we will take a look at what … Continue reading
September 11, 2012
by Creative Services
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We started with a quick overview of what Google says to concentrate on in your search rankings (do what’s best for your visitors) and how the W&M site search works. Now let’s move on to your actual web pages in … Continue reading
September 7, 2012
by Creative Services
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There is no magic bullet for getting your site ranked highly in Google’s (or any other search engine’s) search results. However, there are a handful of best practices that can help you make your pages more relevant to users and … Continue reading