March 1, 2013
by Creative Services
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I stayed up for the Oscars last Sunday….didn’t win anything. But, I was pleasantly surprised the next morning to receive early notification of the winners in the Higher Education Marketing Report’s 28th Annual Educational Advertising Awards. William & Mary scored three … Continue reading
September 4, 2012
by Creative Services
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Creative Services can celebrate a successful year of design, videography, illustration and photography according to the University and College Designers Association (UCDA). In its 42nd annual design competition, judges evaluated over 1,100 entries, awarding only 163. Creative Services is proud … Continue reading
February 27, 2012
by Creative Services
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Okay, it’s not an Oscar but it is gold. Still prestigious, right? We think so! The new recruitment print piece for William & Mary Undergraduate Admission (the Ampersandbox) won GOLD in Higher Education Marketing Report’s 27th Annual Educational Advertising Awards. The Ampersandbox replaced the … Continue reading
January 12, 2012
by Creative Services
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W&M Cascaders, embedding a YouTube Video in the content of a page or story is an easy and powerful way to engage visitors. But often the poster frame and the placement in your page do not provide enough context and … Continue reading
September 2, 2011
by Creative Services
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Creative Services has been working on a new institutional spot for William & Mary. This 30-second “commercial” will be used during televised athletic events. Producing this was a big deal for us and we thought a lot about 1) what … Continue reading
July 19, 2011
by Creative Services
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Partnering with Steve Otto in Arts & Sciences, we just completed the fifth in a series of videos featuring the arts at William & Mary. All five focus on the student perspective as the individuals experience the artistic process in … Continue reading
December 9, 2010
by Creative Services
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I’ve been known to say that when we “put our students out front, letting them speak for us, we don’t go wrong.” The recent holiday greeting that Creative Services produced for the president’s office at William & Mary is a … Continue reading
November 30, 2010
by Creative Services
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Creative Services enjoys a successful partnership with Undergraduate Admission and a recent video project geared to prospective students adds to the evidence. Nearly three years ago, Henry Broaddus suggested the “mace idea.” Finally, this summer, we put together a team … Continue reading
September 22, 2010
by Creative Services
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Summer at William & Mary brings the Virginia Shakespeare Festival and it was true in 2010. Irene Rojas ’08 was an intern in Creative Services and she worked with Jesse Windley and Steve Otto to feature some behind the scenes … Continue reading
September 20, 2010
by Creative Services
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Recently, I was approached by a concerned College staff member who wanted to ensure accessibility to a particular YouTube video for the hearing impaired. At the time, I had never attempted to provide video subtitles for a YouTube video. In … Continue reading