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Category Archives: General

May 14, 2013
by Creative Services
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Crowdsourcing a photo slideshow for #wmgrad

In previous years our office had helped collect photos for the Commencement ceremony opening slideshow. With the doors opening at 9:30 am, this slideshow repeated for a couple of hours, followed by a video of the graduates making their traditional … Continue reading →

Categories: Communication, Photography, Social Media | Tags: instagram, storify, studentaffairs, wmgrad | Permalink

April 16, 2013
by Creative Services
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Enough about us

We’d like to know a little more about you. Many thanks to Google Analytics for their Audience Overview. Here’s a little something from our stats that jumps off the page. In the past year, over 11% of visits to the … Continue reading →

Categories: Content, Design, General, Google Analytics, Mobile, Strategy, Usability | Permalink

April 11, 2013
by Creative Services
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Size matters.

We’re strong proponents of the “content is king” mantra for higher ed websites. But, if reading our content is cumbersome on smaller screens will we miss an opportunity to make a connection? Enter responsive design. It’s new. It’s exciting. You … Continue reading →

Categories: Cascade CMS, Communication, Content, Design, Mobile, Projects, Strategy, Web, Web Development | Permalink

April 5, 2013
by Creative Services
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SMUG Social Media Bootcamp, recap

We had a great turnout for our Social Media Bootcamp, sponsored by the Social Media Users Group here at W&M. Folks from departments and offices all across campus (and from VIMS) joined in the two-hour session as we went through … Continue reading →

Categories: Communication, Facebook, Social Media, Twitter | Permalink

March 11, 2013
by Creative Services
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Cascade Tip of the Month: Quick Check Your Edits

Once you’ve completed your edits and have published, be sure to go check them out on your live site. Sounds silly, right? Don’t laugh! Really. You may be surprised how many common errors can be caught right away with a … Continue reading →

Categories: Cascade CMS, Cascade Tip of the Month, Communication, Content, Strategy, Tools | Permalink

March 1, 2013
by Creative Services
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Higher Ed Marketing Awards

I stayed up for the Oscars last Sunday….didn’t win anything. But, I was pleasantly surprised the next morning to receive early notification of the winners in the Higher Education Marketing Report’s 28th Annual Educational Advertising Awards. William & Mary scored three … Continue reading →

Categories: Awards, Blogs, Communication, Design, General, Photography, Print, Social Media, Video | Permalink

February 1, 2013
by Creative Services
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Cascade Tip of the Month: Reusing Announcements

Announcements are simple pages that can be pulled into a listbox as prominent links in the right column of your home page (or any other page for that matter). The most common question we hear, “I’d like to re-use my … Continue reading →

Categories: Cascade CMS, Cascade Tip of the Month, Communication, Tools | Permalink

January 16, 2013
by Creative Services
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A Couple of New Year Updates

This has been a busy week for Creative Services as we launched updates to two important communication tools. First, is an update to Social Stream, our version of a social media directory. If you have seen it before, the “Official” … Continue reading →

Categories: Communication, Design, General, Social Media, Strategy, Usability | Permalink

December 3, 2012
by Creative Services
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Cascade Tip of the Month – “Socialize”

There is an easy way to promote your social media channels in your Cascade site. Check out the buttons in the left column of the W&M Information Technology site for an example. Interested? Involve your Cascade Manager in policy decisions … Continue reading →

Categories: Cascade CMS, Cascade Tip of the Month, Communication, Social Media, Tools | Permalink

November 9, 2012
by Creative Services
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It takes a village…

…to do a lot of things, actually. But I’m thinking about what goes into presenting a unified web presence. On a site of over 50,000 pages. Maintained by nearly 1000 web editors. One piece of this puzzle is training. Since … Continue reading →

Categories: Cascade CMS, Communication, Content, General, Projects, Strategy, Tools, Usability, Web | Permalink

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